The main reason why small businesses are skeptical about owning a website is that they think the whole process of developing the website is overwhelming. But, if you have the right person to do it for you, you certainly won’t feel like that!
In this blog, you will learn the most important keys that must be owned by a small business website in Dallas, and hence, you will be able to determine your future website in the easiest way.
1. Layout and Design.
The professional layout and design of a website is the first impression for the users. A professional layout includes a very responsive web design and mobile-friendly at the same time. Have a responsive and mobile-friendly website ensure that your website is responsive to all devices, increasing ranking results on search engines, and increasing user retention.
The call to action, usually known as the “CTA,” is an appeal to users, inviting their response. In digital marketing, the CTA is usually a button with a copy.
Buttons like “Contact Now”, “Download the free e-book”, “Get In Touch”, and many more ask users to take action.
This will benefit your business that potential customers who are willing to connect with you. Having a call to action button on various pages on a website has clearly increased the conversion rate as if placed properly after informative information or services that might be interested in the user, the call button to act must be clicked.
3. Easy Menu Navigation.
Obviously, this is the major component to attract a user. Users must easily navigate the website, without being confused about what happens next. Navigation bars at the top of the website, which are under the editor where different tabs can be found, must be bothered, and must allow users to navigate to any page they want.
Navigation must be easy and effective on all devices, therefore, it must be aligned with tablets and cellphones or mobile too.
4. About Us Page.
This page is so important, and yes, the users want to know how you start, from where you start, and how authentic you are as a business. Effective content in parts about the US allows users to have insight into you as a company, and the type of work you do, work ethics, culture, and your trust in providing your products and services.
For example, Web Theory Digital, our website designers create stunning WordPress designs that boost your business’s online potential. We are the No. 1 Dallas web development company, trusted by hundreds of clients.
5. Contact Us Page.
This is written separately to highlight the fact that the purpose of building a website is to have an online identity and make people contact you easily. The conversion only increases if you can be contacted easily. Your contact information must be easily accessed by the user. Make sure you have your separate contact page in your navigation bar, from where the user can contact you.
Not only this, but you also need to enter this information on the header and footer so even if they are on the front page or on the service page, they can contact you. This gives them a sense of satisfaction that the business they contacting is original and ready to help them whenever needed.
6. Blog Page.
Apart from the main pages that must be included in the website, adding a blog page to produce credibility between the reader and also a great way to search engine optimization. You can take advantage of this platform to educate your customers about how authentic you are, various things you do to provide customer satisfaction, or make it familiar with your ethics and work culture. This involves the audience and develops trust.
If you are organized in creating content for your customers as a business, you have the potential to stand out from the rest of your competitors.
7. Link to Social.
Connect your website to social media pages such as Facebook, Instagram, Twitter, Pinterest, etc. which is so important. Your company’s social media account is a reflection of what you do every day as a business. This increases your credibility because they know you will be involved with them whenever they shout.
Having social proof on your website also encourages them to stay connected with you even if they don’t use your service at that time. After they are connected with you on social and seeing your posts quite often, they will know who will reach out if they need the type of service/product you offer.
It’s like a Win-Win, because it also promotes search engine optimization, allowing sharing on various platforms, developing links for SEO purposes, and increasing the visibility and rating of the entire website.
8. SEO Plugin.
Even if you don’t choose an expert to do search engine optimization for your website, your website must have at least the basic SEO done. If your website is developed on WordPress, Yoast SEO is a plugin that can be installed to give KickStart to SEO for your website.
As mentioned earlier, adding fresh content to your website also optimizes your website. Social links and bookmarks increase backlinks, which are contributors to SEO. Therefore, if the basic SEO is complete, you are good to go with the site directly.
9. Website Transparency.
Your website represents you on the World Wide Web which is not limited to your local area but attracts users from all over the world. Be transparent about the services you offer, avoid hidden costs or conditions related to your service, and let people know what you have to offer.
On the “Our Services” page or “Our Product” you support what you offer to your customers, therefore it is important for users about it immediately after navigating through this page.
For example, if you have an e-commerce website, register your product with the right specifications and costs to make us a user-friendly purchase.
10. Security on Your Website.
In the era of technological advances, when even if someone does not understand technology, he will know the basics of staying and guaranteed on the Internet, it is important to have a guaranteed website.
It will not be true to say that we can avoid internet vulnerability, but having an SSL certificate installed does indeed reduce opportunities and ensure that information on your website is safe.
This is an important element to be owned on your website if you are a customer-oriented business, and especially if you sell products online that require sharing personal information too.
This is the most important element of a website, and if you choose an expert web designer as it is on my website – Web Theory Digital based in Dallas to do work for your website security, this component would be covered.
Note: All of the above items must be completed before your website go live.